If you have been searching for Etisalat business internet and keep landing on pages that say e& business internet, you are not in the wrong place. They are the same service. Etisalat rebranded to e& in 2022, and while the logo and the name changed, the fibre network under the floor of your building did not. This guide covers what a business internet connection in the UAE actually gives you, what it costs in 2026, and how to get one activated for your company.
Etisalat or e&? Clearing Up the Name First
Etisalat is now e& — the parent brand. Business customers still deal with the same network, the same fibre coverage across Dubai, Abu Dhabi and the rest of the Emirates, and the same business packages. In everyday conversation most UAE business owners still say "Etisalat", and there is nothing wrong with that. Throughout this guide, when we say e& business internet, it is exactly what you would have called Etisalat business internet a few years ago.
The practical takeaway: if a landlord, an IT contractor, or a facilities manager tells you the building is "Etisalat-served", that means the e& fibre network reaches the premises — which is the single biggest factor in how quickly you can get connected.
What Business Internet Actually Includes (and Home Broadband Doesn't)
The most common mistake a new company in the UAE makes is trying to run an office on a home broadband package because it looks cheaper on paper. The two products are not comparable. A business connection is registered against your trade licence, can be invoiced to the company, and comes with contractual service levels. Beyond the connection itself, the package bundles the pieces of office infrastructure you would otherwise buy separately:
Current packages also include Microsoft 365 and MS Teams licences that scale with the user pack, 7,500 fixed-to-fixed minutes, and managed devices. For a small company, the licensing alone often covers a meaningful slice of the monthly cost.
e& Business Internet Speeds and Pricing (2026)
Packages are sold as "user packs" — the speed and the number of bundled licences both scale together. Here is the current lineup:
A word of caution on reading this table: the user pack number is about concurrent heavy usage, not headcount. A ten-person office where three people are on video calls at any given moment usually runs comfortably on a 4 or 6 User Pack. We walk through the sizing logic properly in our business internet speed guide, and the full feature-by-feature list is on the business internet plans page.
Coverage: Fibre Across Dubai, Abu Dhabi and Beyond
The UAE has one of the highest fibre-to-the-premises penetration rates in the world, and the practical effect for businesses is that most commercial towers, free zone buildings and business parks are already fibre-served. Business Bay, DIFC, Deira, Al Quoz, Jebel Ali, the Abu Dhabi corniche districts and the major free zones are all well covered.
Where timelines slip is in older buildings, warehouses, labour accommodations and standalone villas converted into offices — anywhere fibre has to be physically pulled in. That is a civil works job, not a provisioning job, and it can add weeks. If you are still choosing an office, asking the landlord one question — "is the building fibre-ready?" — can save you a month of downtime.
How to Get an Etisalat (e&) Business Internet Connection
The process is the same across the Emirates, and it is more paperwork than technology:
If the signatory on the application is not the company owner, a Power of Attorney is also required. Free zone companies have a slightly different document set — that is covered in our free zone business internet guide.
Three Mistakes That Cost UAE Businesses Money
Buying purely on speed. The headline Mbps figure is the easiest number to compare, so it gets all the attention. But for a typical office, the bundled licences, the voice line, and the response time when the line drops matter more to your monthly cost and your day-to-day than the difference between 400 and 550 Mbps.
Under-sizing to save AED 200. Upgrading later means a new site visit and a fresh provisioning cycle. If your team is growing this year, buying one tier above what you need today is usually cheaper than upgrading in six months.
Ignoring the WiFi side of the connection. A 1000 Mbps fibre line still delivers a bad experience if it terminates in a single router in a corner room. The connection and the office WiFi are two different problems — we cover the second one in the business WiFi guide.
Frequently Asked Questions
Is Etisalat business internet the same as e& business internet?
Yes. Etisalat rebranded to e& in 2022. Same network, same fibre, same business packages — only the name changed.
What does it cost per month?
From AED 1,095 for 200 Mbps up to AED 3,375 for 1000 Mbps, with voice, Cloud PABX, firewall and licences bundled into every tier.
Can I run my office on a home package?
Not properly. Home plans sit under an individual's name, carry no business SLA or static IP, and cannot be invoiced to your trade licence.
Want the right plan without the guesswork?
Tell us your team size and office location — we will tell you which tier fits and handle the activation paperwork for you, free of charge.
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